Katrina Kaif becomes the global brand ambassador of Maldives tourism, will the actress be able to reverse the announcement of boycott Maldives?
Maldives has appointed Katrina Kaif as its global brand ambassador. This step has been taken under the summer sale campaign of Visit Maldives. This announcement has been made before PM Modi’s visit to Maldives.
Maldives Unveils Katrina Kaif as Global Brand Ambassador: Last year, India-Maldives relations were soured after 3 young ministers of Maldives made negative comments on Indian Prime Minister Narendra Modi. Slogans of Boycott Maldives and ‘Lakshadweep Chalo’ started being raised on social media. But in the meantime, a new news has come out. Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has appointed Bollywood actress and entrepreneur Katrina Kaif as its new global brand ambassador for ‘Sunny Side of Life’. This partnership has been done under the special summer sale campaign of Visit Maldives. Through this, Maldives wants to attract tourists from all over the world to Maldives. This decision of the Maldives government has come just before PM Modi’s visit to Maldives. Katrina Kaif becomes the new face of Maldives
Katrina Kaif is not only a successful Bollywood actress, but also an internationally recognized entrepreneur. She has received the Forbes ‘Icon of Excellence’ award and is considered an influential face in the film, fashion and business world. On becoming the global brand ambassador, Katrina said, “Maldives is a wonderful amalgamation of luxury and natural beauty. It is a place where peace and grandeur meet together. It is an honor for me to become the face of ‘Sunny Side of Life’. Through this collaboration, I am excited to introduce people around the world to the uniqueness and unmatched travel experiences of Maldives.” Let us tell you that Katrina and Vicky Kaushal have been seen in Maldives many times, from their honeymoon to annual trips. CEO of MMPRC expressed happiness
MMPRC CEO and MD Ibrahim Shiuri said, “We are very excited to welcome Katrina as a global brand ambassador. Her vibrant and internationally relatable image is a perfect fit for ‘Sunny Side of Life’. Maldives has been the ‘World’s Leading Destination’ for five consecutive years, and Katrina’s joining for this summer’s special campaign is a big step for us.” Under the Visit Maldives Summer Sale Campaign, special offers and discounts are being given in major markets around the world such as UK, Russia and CIS countries, DACH region (Germany, Austria, Switzerland), Italy, Poland, Spain and India. Through this sale before the summer vacation, Maldives wants to become the most favorite destination for tourists from all over the world.